McRenett

The request was for McRennett’s hundred-year-old logo to be rejuvenated, with the aim of retaining its essence and consolidating its equity. The modern rendering with a nascent graphic appeal helped the bakery tap into a new target audience – the growth observed with this change was multifold; the brand launched a series of outlets, a move that was made possible through consistent brand application. 

Services rendered

Brand Identity

Brand Standardisation

Packaging