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The stylised, minimalistic representation of the alphabet ‘D’ evoked immediate visual interest due to its dynamic composition and the angular axis placement. In addition, negative and positive spaces combined to create a sense of oscillating movement, further cementing the idea. The symbol created was a visual illusion that evoked varied interpretations in the minds of the consumer; while the coral shell and starfish reds of the symbol contrasted with the moonshine blue, the ensuing thoughts translated to life, happiness and joy. Balance, harmony, continuity and life formed the key semantics of this unique, positive identity.

Services rendered

Brand Identity

Identity Standardisation



Corporate Identity

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